"While you would be a fantastic partner, you could also be a formidable competitor (if you decided not to partner with us and to create your own virtual bike; did I mention we're creating a virtual spin studio bike?)," Foley wrote. "I truly believe though that you will be very energized by a full conversation with us and you will be excited to deeply partner … please know that I think it would be really fun (and lucrative) to partner with you guys for a number of reasons. I hope it works out."
Do you work at Flywheel or Peloton? We’d love to hear from you. Using a non-work phone or computer, you can contact Joseph Cox securely on Signal on +44 20 8133 5190, Wickr on josephcox, OTR chat on firstname.lastname@example.org, or email email@example.com.
Galluzzo said in a phone call that he left as CEO of Flywheel in 2014 and had no knowledge of, or involvement in, Project Magnum.Civil discourse between Flywheel and Peloton quickly devolved into petty scrapping, venomous emails flying between the legal teams of each exercise bike company. Each insisted their client came up with the at-home cycling class experience first.
"Project Magnum was not some extemporaneous side-project […] but rather a concerted, widespread effort."