YACHT Has a New App for Exploring Underground Los Angeles

YACHT, the creative duo of Jona Bechtolt and Motherboard Futures Editor Claire L. Evans, has bigger plans than open-heart electro-pop—bigger even than YACHT fragrances, YACHT neon signs, or YACHT mission statements and YACHT Q&As. YACHT is making apps, not band apps or app novelties, but apps that might change how people interact with their cities and those cities' vast, weird, and deeply-layer cultures. It's called 5 Every Day and here is the YACHT pitch:

The general idea is that the app gives users a different set of five possible activities every single day, curated by none other than YACHT themselves: gallery openings, shows, walks in weird places, etc.

It so happens this wouldn't be the first foray by an electro-pop artist into the realm of immersive mobile applications. Dan Deacon and his Wham City creative cohort turned Wham City Lights, an app designed to coordinate audience members' phones into a full-on light show, into a successful tech start-up, working with clients ranging from a Louisiana church to the Washington Wizards basketball team to our sister site the Creator's Project. Lights is even hiring.

I'm not sure what the current internet standard for a proper trend declaration is (two … or three?), but there's certainly something to the naturalness of software- and programming-mediated musical creativity being leveraged into tech entrepreneurship. Where you at Pictureplane?