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Viral Style: Hands-Free Umbrellas And Supermodel Cell Phone Accessories

Scouring dashboards and the URL world to bring you a selection of fashion tidbits in digestible weekly portions.

A weekly roundup of what's going on at the intersection of fashion, tech, and the web. 

SUPERMODEL COLLAB OF THE WEEK

Kate Moss is definitely a hot, era-defining model, but she doesn't necessarily spring to mind when conversation turns to 'people currently developing new technologies'. Life IS full of surprises though, and this time she’s proven us wrong—announcing a new collab with a cell phone store for a ‘fashion tech’ accessories line set to hit stores later this summer. Including everything from covers, cases and add-ones for your phone and tablets, the Kate Moss Accessories Collection is all about updating YOUR tech with a high-fashion finish. Sweet!

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SNEAK OF THE WEEK

Two things that going on tumblr for more than 10 mins can confirm for you: People love Nike, and people love anything iridescent. You don't have to be a marketing strategist then to work out that an iridescent Nike trainer is gonna go down pretty damn well. And here it is above. Nike already got sneaker heads in a frenzy with their Hyperlflight series when they dropped it earlier in the year and now they've updated to Hyperflight Zoom MAX with added 360 Zoom Air unit. Put it on the wishlist.

#MUSTHAVE OF THE WEEK

OK, so like we said, it IS finally starting to feel like summer here in the UK, but knowing Britain the sun isn’t likely to stick around for long… so, we’re seriously tempted to snap up an off-season save and get hold of a Nubrella—but not literally, since we won't actually need our hands. Created as the world’s first ever wearable, hands-free umbrella, it’s made with an aerodynamic canopy and can be worn like a backpack and hood combined. Get involved with their KickStarter project here and let's make this one happen.

BIOART OF THE WEEK

It’s not just fashion that’s benefiting from the ongoing developments in technology—one artist has managed to genetically engineer human skin cells to create immensely strong biological artworks that can literally stop a bullet in its tracks. Created from tissue-culturing techniques,

Jalia Essaidi

’s

2.6g 329m/s

 is a “semi-living” structure formed of woven protein that’s even tougher than steel.

William Edwin Wright and Charlotte McManus are creative director and editor at LOGO, respectively. LOGO is a London-based collective of stylists, photographers, designers, and directors specialising in making creative fashion content for the internet and beyond.

@williamewright

@char_mcmanus

@logoculture