Rafael Rozendaal titles his work depending on what domain name is available. In the past the Dutch-Brazilian-everywhere-based artist has created dynamic single-serving websites like flyingfrying.com (a calm fried egg) and fillthisup.com, an interactive piece that invites its visitors to fill their browser window with varied pastel geometry.In his profile with The Creators Project, he called the domain name his frame--the aspect of his art that makes it sellable. When someone purchases a Rafael Rozendaal, they buy the site’s domain. It remains available for public access, but the collector’s name is listed next to the site’s title.Some sites answer questions like, “What does popcorn sound like?” or “How fast should a digital page flip?” Others reflect on social media or sadness.Rozendaal’s newest site is deepsadness.com, which takes a different form than previous sad endevours, thepersistenceofsadness.com, sadforjapan.com, and his "Deep Sadness" video for Cold Void. By clicking on imperfect shapes, visitors serve themselves new forms, colors, and discordant notes.It’s the kind of art Theodore Twombly would pull up on his living room big screen and absently click in a fit of melancholy. Do you feel it?Watch a video for deepsadness.com below:
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