Remember that feeling of euphoria the first time you truly fell in love with a track? That feeling when you graduated from listening to your parents' music in the back of the car to buying your first single? Or that feeling as the speakers came to life at your first gig?
Well, You Need To Hear This is here to bring back those feelings, filter out all the trash and re-ignite your obsession with sound. We won't be relentlessly chasing the latest hype track or racing to ask a hot-for-15-minutes pop star what they had for breakfast. Instead, through word, visuals and unforgettable events, You Need To Hear This -a collaboration between Noisey and Philips- will be documenting the credible and exploring just what it is about music that can make you feel like a big kid again.
WHO'S BEHIND YOU NEED TO HEAR THIS?
You Need To Hear This will feature unashamed music wisdom as told by some of the best established and up-and-coming writers as well as the artists themselves, providing informative yet entertaining commentary on what keeps their passion for music alive. Where Noisey's punk attitude has made it a voice of authority in less than a year since its launch, You Need To Hear This will in the same way immerse itself in the music rather than being a spectator like every other music platform, to deliver a little more grown-up content from that same no-nonsense voice you trust. Where Noisey celebrates the irreverent side of music, You Need To Hear This will celebrate the music nerd in all of us, the part of us that gets that silly grin when the opening track of our favourite LP kicks in.
WHAT WILL YOU NEED TO HEAR THIS BE DOING DIFFERENTLY?
Through entirely original video, lovingly written editorial and exclusive audio, You Need To Hear This will delve deeper than cookie-cutter interview questions, re-hashed press releases and inaccessible tech-spec features. Instead of being the hundredth person to shout about that buzz song we'll be premiering exclusive content. We're still excited about how music is evolving and you should be too.
WHERE WILL YOU NEED TO HEAR THIS BE EXPLORING?
Whether it be uncovering burgeoning music scenes off the beaten path from around the globe or adventuring into the corners less plumbed of the music industry, You Need To Hear This will be constantly discovering everything fresh, exciting and different in music.
WHY LAUNCH YOU NEED TO HEAR THIS?
Because we're bored of people listlessly dictating what's hot and what's not to us. We want someone to hold our hands and get just as eye-poppingly excited about discovering some crazy dude who's been locked away making amazing music in his mum's attic as they are about a new genre sweeping our cities.
OK… SO HOW DO I GET ON BOARD WITH YOU NEED TO HEAR THIS?
By checking everything You Need To Hear This related right here on Noisey.com/youneedtohearthis… duh.