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007 Days: Our Thoughts on BBC Breakfast's Naga Munchetty Mistaking Daniel Craig for Craig David

It was an accident yes, but could it be more that?

So far, mankind has had three great renaissances. There’s the McConaissance of American actor Matthew McConaughey, as he rose from the doldrums of Doritos culture romcom mediocrity to become a respectable Oscar top boy again in about 2 years flat. There’s the original Renaissance, of course, from the 14th to 17th century, when Italy convinced the rest of the world it was doing it all wrong. And now, we have the flowering and musical ushering of Craig David, Southampton's greatest and only export since Benny Hill, experiencing his Craig Davidaissance, probably the most important of all the renaissances.

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From setting the 1Xtra booth on fire with his guest set alongside People Just Do Nothing to a surprise rendition of his stonewall classic “Fill Me In” onstage with Major Lazer at Alexandra Palace and the prospect of a brand new album, Craig David fever is thickening the air. It has now become an epidemic, and people are actually dying - dying to dance.

Today, the sheer magnitude of Craig David's rapid saturation of British society was heard louder than Krakatoa, thanks to BBC Breakfast’s Naga Munchetty, who, while discussing the new Bond film Spectre, accidentally referred to rugged British actor Daniel Craig as Craig David. Right here:

Craig David is James Bond! Lol. #bbcbreakfast pic.twitter.com/JVHAFJ0rnN

— Ben Grafton (@BenGrafton)

October 22, 2015

Let’s think about this. You could excuse her for saying, for example, “Craig Daniels”. That would just be a simple mix up of words. You could also let her off with “Granule Craig” - it would be an odd oversight of pronunciation. Worrying, but not untoward. But to say Craig David - as in UK garage legend, much loved popstar and writer of periodic bang jam "7 Days" Craig David - instead of the James Bond actor Daniel Craig, is something far more telling. You can see it in Naga's face. You can see it in the very subtle head tilt of her perplexed correspondent on weblink. It means Craig David has penetrated Naga Munchetty's mind to such a degree, that she is no longer capable of talking normally. After the blooper, she flusters, with the robotic malfunction of a person who just cannot stop thinking about Craig David’s sweet sweet voice gliding over creamy 2-step beats. In fact, her next sentence made absolute no sense really when you see it written down. She said: “We’ve seen quite a lot of that in the Craig David… In the films lately.”

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Clearly, it’s an unfortunate mistake. Or is it? Has Naga Munchetty, intentionally or not, stumbled onto something she was subconsciously desperate to articulate? Some notion that the abstract concept of fate itself was trying to will into action: that Craig David should be the next James Bond. Now, you might think I’m going overboard here, but bear with me - it’s something that is worth consideration. As the hysteria around Idris Elba showed recently, the public is calling out for more diversity in the lumbering and prehistoric James Bond role. The people want something different.

Craig David is that something.

What are the key things that identify a perfect James Bond? Well, of course, he needs the body. I would go as far as to say that Craig David would have the greatest Bond bod to have ever popped out from a well fitted tux in a Russian hotel room. As anyone who has followed his Instagram before will attest, his #EatCleanTrainDirty regime is almost Spartan in its dedication to packing mass, and without a top on, Craig David looks like a cross between a Virgin Active gym poster and Da Vinci's Vitruvian Man.

What else is there to being Bond? He needs to look comfortable in expensive cars. Expensive cars like the £150,000 custom made Lamborghini LP550 - TS5 Edition he owns, which, in TS5, is named after his tour and notorious house parties? And of course, I suppose he needs to feel confident around beautiful women, right? There is a Guardian article in existence titled: "Craig David: 'You know what? I have admiration for beautiful women'".

So, I guess the final question is: Does he have any acting experience? No. But as George Lazenby, Roger Moore, Timothy Dalton, Pierce Brosnan, and Daniel Craig have shown over the years, the Bond role requires no acting ability.

Listen to Naga: #Craig4Bond

You can follow Joe on Twitter.