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Check Out Photos from the First Half of SXSW 2015, Featuring Destruction Unit, Sheer Mag, and More

Photographer Steven Ruud documents the sheer mag(ness) of SXSW 2015.

Blind Shake photo by Steven Ruud

SXSW 2015 is in full swing, and Austin, TX is jammed with Meerkatting millenials, industry thought leaders, and taco entrails. As always, there are tons of bands worth seeing amidst the clamor, and our man on the ground, Steven Ruud, was on hand to document the good, the branded, and the ugly. Institutions like Gang of Four and Pop Group rubbed elbows with hot properties Destruction Unit and Sheer Mag in the following photo set spanning Tuesday to Thursday this past week. The good lord only knows what kind of craziness this weekend will bring…but you'd best believe we'll be right in there keeping tabs on it.

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All photos by Steve Ruud for Noisey.

BABES BLIND SHAKE DADDY LONG LEGS DAIKAIJU DELICATE STEVE DESTRUCTION UNIT
EX-CULT GOLDEN DAWN ARKESTRA

HOLY WAVE ICEAGE
INSTITUTE
MEATBODIES MERCHANDISE OBN III's

POP GROUP
SONGHOY BLUES THE UKIAH DRAG

THINK NO THINK

UNIFORM
UNITED NATIONS
VOCKAH REDU

CHEETAH CHROME DEERHOOF GANG OF FOUR

GLUE

GOOCH PALMS KIM AND THE CREATION

NATURAL CHILD PROTEX PSYCHOMAGIC SHEER MAG SPRAY PAINT TEAR DUNGEON

THE SPITS

THEE OH SEES TOTAL ABUSE