Blind Shake photo by Steven Ruud
SXSW 2015 is in full swing, and Austin, TX is jammed with Meerkatting millenials, industry thought leaders, and taco entrails. As always, there are tons of bands worth seeing amidst the clamor, and our man on the ground, Steven Ruud, was on hand to document the good, the branded, and the ugly. Institutions like Gang of Four and Pop Group rubbed elbows with hot properties Destruction Unit and Sheer Mag in the following photo set spanning Tuesday to Thursday this past week. The good lord only knows what kind of craziness this weekend will bring…but you'd best believe we'll be right in there keeping tabs on it.
All photos by Steve Ruud for Noisey.