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Music

PREMIERE: No Negative's Demonically Psychedelic New Video Will Make You "Feel It"

"Thank you Brooke Shields and Satan."

Photo courtesy April Lea

Sometimes the relationship between the sonic character of a song and the visual aesthetic of its music video is a match made in heaven -- or in this case, hell. Montreal-based band No Negative traffic in sludgy noise-rock that sounds like a bad trip and, lo and behold, the video for their track "Feel It" is a used-VHS nightmare. Cult-inspired symbols bleed into old home movies while someone wearing a freaky devil costume presides over it all.

No Negative have this to say about the video, "Directed, shot and edited by the multi-talented Jacqueline Lachance. Inspired by Felix Morel's cover art and the general malaise of the music contained within the album. Using homemade props and a video mixer to conjure a strange psychedelic experience." Also: "Thank you Brooke Shields and Satan." Turn off your mind and watch the clip, plus check out the band's tour dates below.

27/11/2015, Ottawa, @ K-Hole, PWYC, All Ages, w/ Drainolith, Deer God and Slow Dawn.
28/11/2015, Toronto, @ The Smiling Buddah, 10$, All Ages, w/ Dark Blue, Gaucho and Howitzer.
01/12/2015, Montréal, @ 820 Plaza, 18+, w/ Hyena Hive and Steve Bates/Elizabeth Anka Vajagic.
8/12/2015, Montréal, @ La Sala Rossa, 17$/20$, 18+, w/ Parquet Courts and Pill.
19/02/2016, Montréal, @ Bar Le Ritz PDB, 15$/20$, 18+, w/ Poison Idea, Child Bite and Fuck You Pay Me

Phil Witmer makes music and writes in Toronto. Follow him on Twitter.