INVITATION FOR LAUNCH EVENT: VICE LAUNCHES VIRTUE ACROSS SCANDINAVIA

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INVITATION FOR LAUNCH EVENT: VICE LAUNCHES VIRTUE ACROSS SCANDINAVIA

We are inviting you to be a part of this exciting launch and to join us in celebrating what is to become a huge part of VIRTUE's history.

It is with sincere pleasure that we invite you to the launch of VIRTUE in Denmark, our hub for Scandinavia.

Join us on Friday September 9th at our Copenhagen office for drinks and presentations by International keynote speakers.

Please RSVP by sending an email to dkfrontdesk@vice.com and mark the email with VIRTUE in the subject field. Please note that entrance is by invitation only.

As the world's most prominent youth media company, VICE is eager to finally show the world what VIRTUE, our creative services agency, has to offer. We are inviting you to be a part of this exciting launch and to join us in celebrating what is to become a huge part of VIRTUE's history.

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Formed in 2006 to service brands advertising on VICE platforms, VIRTUE has grown into a global powerhouse, now with offices in 28 countries. As a full service content agency, we produce branded content and omni-channel campaigns with cultural and commercial impact. That last line would be absolute marketing bullshit, if it weren't true. And now we're launching VIRTUE across Scandinavia.

So to help us circumvent the bullshit we invite you to come see, hear and feel it for yourself.

WHEN & WHERE
Friday September 9th, 2016
14:00 til late
VICE Denmark HQ
Rosenborggade 15
1130 Copenhagen K
Denmark

PROGRAMME
14:00: Doors open 14:30: Welcome to VIRTUE - What is VIRTUE 15:00: First Keynote - Vincent F. Hendricks - How Digital Transforms Your Life 15:45: Second Keynote - Catharine Findiesen Hays, Executive Director, The Future of Advertising Program at The Wharton School - Beyond Advertising - Creating Value at Every Touchpoint 16:30: Beers, cocktails and mingling 19:00: VICE Magazine Launch and all-night celebration

Please RSVP by sending an email to dkfrontdesk@vice.com and mark the email with VIRTUE in the subject field. Please note that entrance is by invitation only.

ABOUT THE SPEAKERS
To help us better grasp VIRTUE's place in the future of the media industry, we've invited two guests to help us broaden our perspective on the inevitable changes we all face. One of these is Catharine Findiesen Hays, founding Executive Director of the Future of Advertising Program at the Wharton School in Pennsylvania. The program's mission is to bridge academic rigor and real world relevance as a catalyst for deeper insights, bolder innovation, and broader positive impact of advertising. Furthermore we've invited Vincent F. Hendricks, Professor of Formal Philosophy at The University of Copenhagen. He is Director of the Center for Information and Bubble Studies (CIBS) and will tell us about how bubbles are translatable into analyzing media.

WHAT IS VIRTUE?
VIRTUE Worldwide was conceived in 2006, when VICE Media Group decided it should breathe life into the flat-lining field of communications. What it created is now a full-service agency, covering brand strategy, creative development, production, activation, distribution, and research—all under a single roof. VIRTUE has developed into yet another arm of a Shiva-like media organization that is raising the world of creative media to unseen heights.

We look forward to seeing you then.

Best regards,
VICE Media Scandinavia - VIRTUE Worldwide