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Bars should have character, and that character shouldn’t come from the interior décor. It should come from the memories you made there with friends and the 90-year-old man with a flat cap who always sits in the exact same spot. AUTO-TUNE / LIP-SYNCING / OVERLY PRODUCED MUSIC

Why not have your mate’s band play a show at yours? Sure – your crusty London flat might only fit seven people and your neighbours will hate you – but it beats watching a guy push buttons to a horde of 3,000 neon-clad twenty-somethings who won’t shut up about the “sick light show”. ONLINE INTERACTION
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From this point onward, we’re initiating a real-life movement and you’re invited. When we meet a cute girl we’re going to ask for her address and go throw pebbles at her window until she comes out. The telegraph will replace the text message and people will finally stop calling us hipsters just for waxing our moustaches. METROSEXUAL FADS

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We don’t know if “nail armour” is going to turn into a fad or if it’s some obscure psychology experiment about the power of advertising, but we aren’t falling for it. Men, be true to yourselves! FAKE FRIENDS

If you’ve ever been lucky enough to have a really solid group of friends, you’ll know what we mean when we talk about the “repart-apex”. It’s that point in a friendship when you can’t prevent your conversations from ascending into an incomprehensible joust of wit/in-jokes. Aim for the apex, guys!
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