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Music

We Made A$AP Rocky's New Video

You can watch the video for "Wassup" at this site from 3PM.

Hey everybody, did we ever mention that we co-directed A$AP Rocky's new video? Maybe you didn't get the subtle hints we've been dropping at our Facebook page, but the NSFW short for "Wassup" world premieres at this site at 3PM today.

We worked with A$AP to co-direct this instant classic of modern musical cinema, which leans upon the same, four pillars most successful young men build their lives around: Ferraris, gold grills, fun girls and pentagrams. It also draws inspiration from Rocky's five favourite films, namely Scarface, Belly, Enter The Dragon, The Warriors and Willy Wonka & The Chocolate Factory.

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If everything I've said so far seems bewildering to you, here's a quick five-point guide to A$AP Rocky:

1- He is a rapper.

2- He is from Harlem.

3- If his previous videos are representative of real life, he spends a lot of time hanging out with his friends in the street, throwing dice, riding around on bicycles, smoking weed and throwing money around.

4- Despite the fact that my girlfriend would go nuts if I did this, he seems to be exceptionally popular with women.

5- 'A$AP' stands for 'Always Strive And Prosper'. The acronym also forms part of the name of A$AP Mob (AKA A$AP Worldwide AKA Raider Klan), the Harlem rap collective of which he's the figurehead.

If you wanna see what we've come up with when we've worked together before, look at this photoshoot and watch these live videos, and then check back to VICE.com at 3PM for the big reveal.