This article originally appeared on Noisey UK.
With its slow-jam style beat, you'd be forgiven for thinking that "Buy Love," the newest offering from Future, came straight out of a dimly lit club where grinding is actively encouraged sometime around 1994. But of course, those poor souls in the nineties didn't have Future, so "Buy Love" is all ours.
Sampling K-Ci & JoJo's "All My Life" from 1997 (a true #emotionalbanger itself), the track seems to relish its own throwback-ness, and the grainy, VHS-style video which depicts Future engaging in the traditional hip-hop pursuits of brooding and counting his money on a private jet also gets in on the decidedly nineties-type action.
Premiering last night via WorldStarHipHop, "Buy Love" is a slinky, smooth anthem which has been benevolently released just in time to fill that weird gap near the end of your New Year's party when everyone is realizing just how lonely they are and instinctively reaching for the nearest breathing entity to snog the living face off. Future is making sure everyone gets theirs this NYE, and for that we thank him.
Watch the video for "Buy Love" below:
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(Image via YouTube)