I went to the first Fool's Gold Day Off back in 2010 when the now powerhouse label was just starting to turn the corner and grow into the independent tank that it is today. Back then, the line-up consisted of Donnis, Pill, Just Blaze, the Brothers Macklovitch, and was headlined by Yelawolf; while the concert took place in the backyard (a small parking lot) of the City Winery. Four years later and the Fool's Gold Day Off is a five-date North American tour that blows through each of its stops with a massive location specific line-up and the guarantee of epic special guests. We're a couple of days away from the first ever Canadian Fool's Gold Day Off so we thought it might be important to point out why everyone in our fair nation should be excited about this jump North of the border.
The Expected Line-Up
With their first trip to the great white North, Fool's Gold Records has decided to enlist some of Canada's top homegrown talent on their roster. These acts range from Montreal's Lunice, Tommy Kruise and High Klassified, to Vancouver's Sleepy Tom, and Toronto's Thugli… not to mention label head and one half of powerhouse duo Duck Sauce: A-trak. The non-Canadian support could be much worst as the Day Off will be bringing out Fool's Gold's own Danny Brown and Nick Catchdubs as well as New York based rapper Le1f for a hard hitting hip-hop extravaganza of epicness.
The Unexpected Line-Up
If you've been following Fool's Gold over the past couple years you should know that they don't mess around when it comes to special guests. At the first stop on this year's schedule, the label brought out Cam'ron, A$AP Nast and OVO's latest signee ILOVEMAKONNEN. We're not trying to speculate on who will or won't show up to Canada's Day Off, but we can probably expect some serious guests rolling through.
Anyone who's ever been to a Fool's Gold event, whether a festival showcase or a past Day Off knows that the turn up at these events is jam-packed. Not to say that you don't want to wear your Sunday best to this (more on that below,) but make sure you're prepared to dance and jump for a pretty grimy eight hours straight. These parties aren't for the faint of heart, so get prepared for hefty day drunk and one hell of a Saturday afternoon.
Maybe it's because the label is based in the hipster mecca that is Brooklyn's Williamsburg, maybe it's because those signed to the label each have their own distinctive flare, or maybe it has become tradition—either way, when people go to a Day Off event they dress to kill. You better wear your best Supreme 5 panel, those limited edition J's and your favourite Been Trill T because you're about to take part in a Hypebeast's wet dream of an organic street style contest.
The Prospect of More to Come
The label has a great history of working with and supporting Canadian artists and the Canadian electronic music scene, so we can only hope that there will be more Fool's Gold Day Off's events in the future. So let this inaugural Canadian show be the first of many and leave Fool's Gold no question to booking another Day Off event in our vicinity.
Grab your tickets to Saturday's Toronto Fool's Gold Day Off here.
You can follow Zach on Twitter: @Myronsfinest