Digital art is awesome, as is non-digital art. But at this point we’ve seen plenty of both, and while we still find them wondrous and awe-inspiring, pretty much everyone can “get” what’s going on. The real head scratchers, the projects that grab our attention not just because they’re gorgeous or arresting, but also because we just can’t wrap our heads around them, are works that blur the line between analog and digital, works that make the real seem unreal or the unreal look perfectly tangible.
is one such project. Created by design and animation studio
, it features algorithmic design in the style of fashion textiles. "We have a background in sculpture and fashion design, and wanted to make this design project for years. We felt that algorithmic design is underrepresented in fashion still, due to approaches that are either too nerdy or executions that don't work,” says Henrik Mauler of Zeitguised. "We wanted to change that, and bring more design thinking to making patterns with algorithms.” In combining digital art with fashion and textiles,
exists in the realm of the hyperrealistic-unreal, and imagines a future in which the very clothes on our backs could be a digital canvas. "We also want to see these patterns being worn, and wear them ourselves—even if self-transforming textiles don't exist yet to the extent that we show,” says Mauler. "We just simply didn't want to wait for it."
For more information on Zeitguised, click here.