Through some empirical research, and looking to share some national facts with our colleagues all over the world, we in the VICE Mexico office have concluded that Mexico City is the place with the highest levels of hair gel consumption in the entire world. We’re so damn sure of it, that we challenge anyone to prove us wrong.
We decided to get in touch with one of the most knowledgeable figures on the subject—no, we’re not talking about presidential candidate, Enrique Peña Nieto. One of the most popular brands of the sticky stuff among the gelled Mexicans is Xiomara. When we asked them how much of their product is sold every day in Mexico, their answer left us speechless; Xiomara sells more than seven tons a day, that’s five liters every minute, or 2555 tons a year.
Xiomara is already being used in America and it will soon reach Panama. We’re talking sticky, shiny heads all the way from Chicago to the Panama Canal. But not all hairdos are the same. Sky’s the limit. Therefore, we give you a brief—but in no way definitive—catalog of Mexican hairdos.