Music

When Emmy The Great Went Record Shopping with DJ Chelsea Leyland…



If you’ve been planning a NY fashion week party, chances are you tried to book Chelsea Leyland as your DJ. Chelsea is a 25 year-old Londoner in New York, and her name has been one of the non-designer buzzwords of the past week or so, bringing music to runway shows and events to a list of designers (Naeem Khan, DKNY, Suno, Vince…) so exhaustive you could use it to track next season’s trends.

Ahead of fashion week, I tempted Chelsea out into the polar vortex, to another British import in New York—Brooklyn’s newly opened Rough Trade record store. I wanted to flick through records with her, to talk about music, a little about clothes, and just generally being a cool London girl. I love cool London girls (see Alexa Chung). Actually, I remembered Chelsea from London. A year ago I had seen her in a photo on Kilo Kish’s Tumblr, and I’d experienced a flash of recognition, a muddled memory of someone shy and friendly in some grotty East London bar (probably the Alibi), hanging with a crowd that included the photographer/ model Alice Dellal, My Crazy Scrunchie founder Laura Fraser and Shuga’s Emma Chitty. A couple of links on, I discovered that in the time between my evening in ‘some pub’ and my evening on Kilo Kish’s Tumblr, Chelsea had found the time to take a bunch of photos standing behind the decks in various outfits, making peace signs with Diane Von Furstenburg, posing with various emerging superstars: Kish, Cara Delevigne, the stylist Kate Foley. Her website also informed me that she was a DJ, and had opened for Diplo and Niki Minaj, and played venues like the Hollande Museum in Israel. Not bad for four years away.

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I’m not going to say that DJing is a man’s world, but DJ Mag’s top 100 DJs of 2014 list is currently only 1% woman, and that woman was inserted after an online furore over the original 0% lineup. It’s fair to say that our perspective of DJing is that it is a man’s world, despite the fact, as this exhaustive list proves, it is super not. With that in mind, it would be easy to pigeonhole Chelsea, loved by the fashion media, as some kind of celebrity button pusher—someone with a recognisable face who shows up to stuff, wearing stuff, plays some stuff, then goes home with free stuff and your entire year’s wages.

(Yes that is a thing, don’t get bummed. Think of how their lives are unbearable cause of all the jetlag.)

Actually, Chelsea’s relationship with the fashion world fascinated me, because she’s not kicking against it, she’s actually using it. Her website includes, alongside her mixtapes, a list of must have clothing and beauty products (including this Chrisopher Kane camo skirt, and this outrageous Tiger print Kenzo sweater).

And why not? I like Chelsea because she’s unashamedly glossy. She’s a bit Blair Waldorf, but she’s also a bit Peaches. Lipgloss, then Berghain.

Speaking while flicking through the stacks at Rough Trade, I discovered that she’s in process of transitioning into a career as a producer-DJ. There’s lots of routes to this—the an art scene like Miss Kittin, a label scene like A-Trak, clubs like the Chemical Brothers—but she’s actually arrived at it via some of the most exclusive parties in multiple world cities. Again, I find that interesting. Fashion likes to borrow from the romance of rock and roll to sell its brands (sup, Saint Laurent), but the path from fashion to music is littered with disaster (and solo albums by models). To see someone gather steam on the fashion party circuit, and use that steam to launch a credible music career is kind of awesome. It’s also really smart. Here’s the conversation we had at Rough Trade.


Oh hey, Harry Styles.

Emma-Lee Moss: I remember you from years back, you must have been barely 21. When and how did you start DJing?

Chelsea: Three years ago or so. A friend of mine, Ben Watts [brother of the actress Naomi], throws these amazing July 4th parties, and he asked me to DJ before I even was a DJ. I thought, “Okay, I’ll put together a few playlists.” I was in New York, and I studying drama and going to auditions. My boyfriend at the time told me I should pursue DJing, cause he liked my tastes, so I took classes.

Like DJ school?

With a DJ at his house, but yeah, people always have a chuckle about that. It seems so normal to me, cause if you want to paint, you have to learn to paint. By the way, that party was 300 people that year, it’s now grown to about 4000. Nick Drake is one of my all time favorites. [Chelsea pulls out Tom Waits’ Blue Valentine and Nick Drake’s Five Leaves Left]

What kind of music did you grow up listening to?

When I was 11 I was listening to Muddy Waters and Joni Mitchell, as well as, obviously, Spice Girls and the rest of it.

Would you DJ something like Nick Drake and Tom Waits?

I used to, but I’m more into house and deep house these days. I was never into electronic music, until I started going to Berlin a few years ago, and I discovered Berghain. That’s where I developed this love for EDM—it just keeps growing every year. I don’t get the same feel from other types of music anymore.

Do you think that’s to do with audience reaction?

100%. It’s like a drug. Once you’re up there and you see people going crazy, they’re so focused on you, and you’re taking them on a journey. It’s the most rewarding feeling in the world. This is a good one. [Picks up Cupid Deluxe by Blood Orange.]

Dev is a New Yorker from London as well.

Yeah, I see him around.


Oh hey Dev! Do you miss London at all?

I go back every three months, but I’m here now. I’ve been here six years – it’s like you love it and you hate it, you know?

Do you have a crew here that you roll around with?

Yeah, they’re all Brits. You know when you’re on the tube in London, and you think “Fucking Australians.” I think they must feel that way about us here.

You must have one American friend, I actually first heard about you on Kilo KIsh’s Tumblr…

She’s doing well, isn’t she? She’s great and super talented. She just sang at my birthday. She does a lot of campaigns as well.

Where do you discover new music?

The internet, British radio. I would love to say record stores, but I don’t anymore. My record collection is in London, and I use a program called Serato and two blank records to mix. I feel like DJs are expected to have a lot of records, but it’s not really my generation. This is one of my favorite new discoveries, do you know it? Nicholas Jaar—I am obsessed with him. Everything he does is brilliant. I want him to be my future husband, but I met him recently and he has a girlfriend.

Do you have to join party culture to DJ at parties?

It helps. I mean, not doing lines off tables, but you know, there’s something about partying with the people. If I’m DJing and stone cold sober, and everyone else is on another level…it’s just…I don’t get fucked up you know, but I like to feel the vibe. It helps.

I discovered Disclosure when they were about to take off. [Pulls out Disclosure] I remember listening to it and loving it, and when it took off in England I thought it made sense – it was coming off the back of Rudimental and house was becoming a thing again in England – but I never thought it would translate over here. Then I remember seeing them at Coachella and people were so ready, I realised it was blowing up. It’s an exciting moment for music. It’s so minimal, and British, very 90’s. We’re seeing this ecstasy culture come back as well. People are ready to party. Do you know this? [Points to Jamie XX x Gil Scott Heron.]

I like it a lot. Do you know Caius who founded Young Turks and signed the XX?

Yeah! I was just in Mexico DJing, and he was also there for a Young Turks party.

Does your love of EDM and new music mean you might want to start a label one day?

Labels are so fascinating. I love discovering new artists and then finding out what led to them—the aesthetic of the label and people around them. It does makes sense and it would be fun. I’m working on producing my own music now though, so I’m focused on that for the moment. I guess so much of what people know me for is fashion oriented, and perhaps people mistake me for someone who just stands behind a turntable wearing a Chanel dress. But I care about the music I’m playing, and I play all genres – I can do a 6 hour dancehall reggae set, I can play hip hop all night, 50s rock, old french music, I listen to blues. I love music.

It’s interesting you say that about breaking out of fashion. Are most of the events you play fashion related?

Mostly yeah, so like Chanel, Fendi, Valentino, all the kind of cool, chi chi brands. Runway shows. Probably 95% of what I do is fashion related, and I’m grateful for everything i’ve got going on in that world.

Are you yourself interested in fashion?

I’m not one of those people who lives and breathes fashion. I just kind of fell into it. I love it more now though. I have an insane closet because of my job and I know that if it was taken away I would be mortified. But when I’m home, I don’t look chic. I’m in slippers and socks up to my knees. I like wearing a tracksuit. [Picks out the Misfits] The Misfits always have the best covers.

Which is your favourite Misfits track?

“Ballroom Blitz.”

So back to fashion…

I just think you have to not take it too seriously. At the end of the day it’s just a fucking belt and a pair of shoes. I don’t like it when fashion makes people bitchy. Since hanging out in the EDM world, I’ve been realising that in fashion, people aren’t super kind. It’s not that they’ve not been nice to me, but i see how other people are treated, and i don’t agree with that.

I guess that the difference is in EDM people are sharing music—it’s really hard to be cruel to each other when you’re all enjoying the same experience.

Yeah, like in Berghain, when people are on the dancefloor and listening, and dancing, you let go of everything. It’s therapy. It’s a clean fresh canvas. It brings out a depth in people to be around music. What is this? [Pulls out Goat.] Everyone is always raving about this.

I think it’s psychedelic rock. Do you think the skills you learned in drama school have served you as a DJ?

Absolutely. So much of life is playing a part, especially in music, it’s all about performing. I see djs who are amazing but they have no swag. Being technically skilled is only one part, and then having good music taste is part of it and then one of th emost important parts is performance. Like Avicii, Tiesto, they don’t make all their own music. But on that stage, they are the brand.

What are the best places you’ve ever DJed?

Shark Attack, July 4th in Montauck. DJing in Israel was pretty fucking cool. I DJedd in the Hollande Museum for this architect called Ronoda who designed it. Israel is so sick, people are up. for. it. next level. I just DJ’d in Touloume in mexico, which was so great, it turned into this crazy party. Different cities have different tastes. If you ask me what genre i enjoy most in New York, it’s hip hop – they go off. In LA, it’s more electro.

Are you DJing at Coachella this year?

I am…


/ / /

When I got home, I found out that Goat are amazing. A few days later, New York fashion week began, and I realized I had to ask a couple more questions. I got Chelsea to call me between a runway event and an aftershow she was DJing and we had this conversation.

I hate when people bring out the ‘female in music’ question, but did you read the top 100 DJ list in DJ magazine? There are no women in it.

I mean, I recently read a list of the top 100 EDM artists, and there were only a few women in it. There’s so many great female DJs, and I think it’s all just about to boom. I feel really positive about it, actually.

Do you feel pigeonholed because of your involvement with fashion brands? Or do you get scared that people will pigeonhole you?

I’m not scared at all. I’m so excited about producing my own music. I don’t see anyone else who has transitioned from being a fashion DJ and I just hope people see that and support me in making it.

Who are your favourite DJs at the moment?

Nicholas Jaar, Art Department, Cashmere Cat, Maceo Plex, Bren Mar.

What designer shows are you most looking forward to at NYFW?

Honor, Creatures of the Wind, Suno.

/ / /

Did I mention models making solo albums? I guess that’s an excuse for this from Milla Jovovich. Enjoy.

Emma-Lee Moss is the best BB in the place. She’s also on Twitter and makes music as Emmy The Great – @Emmy_The_Great.

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