How one man used Instagram to ditch real estate and build two menswear brands

Davidson Petit-Frère founded a luxury menswear brand at 23, and a luxury footwear brand at 26, without any formal training in fashion.
May 23, 2017, 12:13pm

Davidson Petit-Frère founded a luxury menswear brand at 23 and a luxury footwear brand at 26 — without any formal training in fashion.

Just one year later, he has celebrities like Kevin Hart, Steph Curry, and Lewis Hamilton wearing his creations.

VICE News talked to Petit-Frère to find out how he balances his desire to create bold designs with his need to appeal to a broad market.

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