You've probably noticed a lot more flutes in rap lately—or at least a lot more flute memes. The instrument is the musical dark horse behind the pensive-yet-banging production on everything from 21 Savage's "X," to Gucci and Drake's "Both" and "Back on the Road," to Kodak Black's "Tunnel Vision"—to say nothing of "Broccoli."
At the center of the trend is arguably Future's "Mask Off," the Future fan favourite that ascended to unlikely success as Future's highest charting solo track to date, hitting number 5 on the Billboard Hot 100 this week.
The flute has since taken on a life of its own—Gucci's "Coachella" and Drake's "Portland" are just the latest to get on the Ron Burgundy tip—giving rise to an entire meme subculture that includes the Mask Off Challenge, endless Anchorman mash-ups, Power Rangers throwbacks, and, my personal favourite, this.
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