From Bisquick to fluffy birthday cake mix, Betty Crocker has passed through many generations of the American stomach. The fictional, female homemaker persona has managed to adapt to changing social, political, and economic currents with a focus on getting people cooking in their home kitchens.
In 2016, culinary television has never been better, and more Americans are tuning in as if it were Monday Night Football. But we're eating out more and cooking and entertaining at home a lot less. Courtney McBroom, the genius behind catering company Large Marge wants to challenge all of this and "pick up where Betty Crocker left off."
On the latest episode of MUNCHIES: The Podcast, I sit down with Courtney to discuss how the General Mills persona has inspired her to create her business and why she thinks LA is the perfect incubator for getting people back into the kitchen.