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General Mills Wants Canadians to Smuggle Dunkaroos to American Millennials

Can 90s nostalgia save your favorite childhood snack?
Photo via Flickr user :kirsch:

At the risk of sounding like a Buzzfeed quiz, the best way to answer the question "How much of a 1990s Kid Were You?" is to ask yourself how many of your life's milestones were punctuated with a package of Dunkaroos cookies. Did you excitedly slam a kangaroo-shaped cookie into some chocolate filling while your best friend french-braided your hair before the Snowball Dance? Did you dunk a 'Roo in those crucial hours before you had to return your Space Jam VHS tape to Blockbuster? Did Dunkaroo crumbs fly out of your mouth while you sang along with the "MMMBop" video on MTV? YES, YOU KNOW THEY DID!


Dunkaroo cookies were the ultimate when it came to 1990s after-school snacks, until that backwards hat-wearing kangaroo quietly disappeared from America's grocery store shelves in 2012. But—possibly fueled by a steady stream of Buzzfeed quizzes—millennials have renewed their interest in Dunkaroos, and are apparently spending significant amounts to buy them from Canadian eBay sellers. (Yeah, Canada gets all of the good stuff, like free health care, a respectable leader, and stores that still sell Dunkaroos).

Earlier this week, a website called Smugglaroos appeared online, encouraging Canadians with ready access to Dunkaroos to schedule meetups with Americans who were hungry for the taste of nostalgia. The site is easy enough: both Canadian "Exporters" and American "Importers" (as the site categorizes them) register and set up a meeting place where a potential cookie exchange could take place. If Canadians are coming to the States, the idea is that they'll stuff their carry-on bags with Dunkaroos, the American will buy them (or get them for free, because Canadians are inherently good people) and everyone will use the #Smugglaroos hashtag and go on their way.

But is that site for real? Yeah, it is—because the entire thing was set up by General Mills Canada. Dunkaroos have apparently been slipping in popularity in Canada, so General Mills is trying to revive the lagging brand by marketing it to adults.

"Online, we started to see that there was cross-border shopping: people were posting that Americans could purchase Dunkaroos online for grossly inflated prices," General Mills Canada marketing director Jason Doolan told the Globe and Mail. "It was a wake-up call. There is still affinity for this product."

There is, but it seems to be from that American population WHO CANNOT BUY THE COOKIES. If they're the ones spending cash to buy Dunkaroos, why not put them back on America's shelves? (Especially since Smugglaroos' slogan is "Make America Dunk Again"). General Mills Canada has not responded to MUNCHIES' requests for comment—and we have so many questions about this.

Whether or not people actually start bringing cookies across the border, General Mills has at least reminded ungrateful Canadians that they can still buy Dunkaroos at any time. General Mills has also inadvertently pointed out that they could sell them on eBay for a profit. So yeah, if anyone needs me, I'll be trying to French braid my own hair, and waiting for an Exporter to show up in my neighborhood. I don't have cash, but I do have a Hanson CD I'm willing to trade.