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French Label and Collective Bromance Has Come to an End

"Bromance can not be carried on through FaceTime or Skype."
Brodinski photo courtesy of Vincent Desailly

Bromance, the French label, party brand, and collective headed by Brodinski and friends, is no more, according to a Facebook post published earlier today by manager Manu Barron.

No reason was given for Bromance's dismantling, though Barron wrote that its many crew members live in all parts of the world, and that the endeavor "cannot be carried on through FaceTime or Skype."

Launched in November 2011, the label was home to releases from Club Cheval (as well as from the group's members, Panteros666, Myd, Canblaster and Sam Tiba), Louisahhh!!! & Maelstrom, Gener8ion, Gesaffelstein, and Illangelo; and Barron estimated that the brand threw over 300 parties and events over the years. "As it was reflected by its artistic direction (or maybe its lack of artistic direction), Bromance laid its foundations on instinctive desires, around artists who had different musical backgrounds and aspirations," wrote Barron.

"Regardless the age, the horizon, the achievement and the ideal each of us wanted to reach, each of us refused to comply with a niche… Of course, we did not ventured into death metal, Americana or Chaâbi but we'd never forbidden ourselves from doing so, and that's the most crucial thing."

Bromance released a farewell mix to coincide with the announcement.