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Music

The Vaccines Use Fans' Instagram Photos For Latest Video

Festival goers become the mud-caked stars in this crowdsourced music vid.

Instagram is the sepia-hued photo sharing app that lets users take photos of their lives and upload them in an instant, hence the name. It has around 10 million users with over 250 million photos shared—you know, just a few—which makes it a prime resource to crowdsource your new music video from. Means you don’t have to shoot an expensive vid in an exotic locale and gives the fans a chance to either feature themselves, their friends, and their photos. Perfection. And so the Vaccines decided to do just that for their new track, “Wetsuit”.

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Crowdsourcing music videos is nothing new, we’ve seen it with the Johnny Cash project and Cassius’ “I Love U So” to name just a few, and no doubt we’ll see plenty more as it’s a winning formula. A chance to give something back to the fans and save your floundering record company some money.

The Vaccines’ effort is not entirely sourced from Instagram, there are a few moments of video to tie things together, but the rest were shots taken by fans at festivals and tagged to #vaccinesvideo to capture all those ker-razy times drinking too much pear cider under the basking… rain. They had to whittle them down from 3,000 and the result is pretty good, giving the potential for blurry, out-of-focus photos taken after one too many.

Are you in there? Is that you crowdsurfing in the wheelchair?

[via Mashable]