“The business guys love NFTs because they look like a big pile of money for very little work, and that's exactly how they want to live their life, but I'll tell you on the dev side, nobody wants to fucking do them—aggressively.”
Within Zynga’s corporate Slack, there is a channel dedicated to crypto, which naturally was “very excited” at the hiring of someone explicitly to think about Zynga’s future with this tech.
If you work at a video game company and your company is getting into NFTs, or thinking about getting NFTs, I want to hear what those conversations are like. My secure email is email@example.com and my Signal number is 224-707-1561.
Last September, developer Behaviour Interactive announced Pinhead from Hellraiser would join Dead by Daylight, and predictably, people were stoked about it, because Pinhead rules.Pinhead’s addition to the game went smoothly, but in October, the developer announced a partnership with Boss Protocol, a company that “empowers brands to unlock the full potential of the blockchain.” In this case, Behaviour worked with Boss Protocol to turn in-game models from Dead by Daylight, including Pinhead, into an NFT that could also unlock game content.
“Games get taken down all the time and the people who buy these NFTs are eventually going to be left holding something useless, and depending on how the cryptocurrency is structured may be burning horrific amounts of fossil fuels to power.”