So what happened? A 2006 New York Times article discussing a career shift by Mercer noted that the vision for the device was lost on Apple's then-CEO, John Sculley:"Repurposing for a tablet a UI designed for a desktop is like eating pea soup with a fork."
In the early 1990's, before a meeting of Apple's top executives, he showed off the Macintosh software running on a hand-held computer, long before products like the Newton, Palm Pilot or the General Magic communicator had been introduced.
The technology demonstration was impressive, but Mr. Mercer acknowledged that he was naïve about the reception he would receive for his invention.
Instead of being welcomed with open arms, he received a call from Mr. Sculley noting that Apple had just signed an agreement to work with Sharp Electronics on the Newton technology and that there was no room at the company for competing hand-held computing projects.
Back in January 2010, as the buzz around the iPad, which had yet to be announced, was just starting to reach a fever pitch, developer Arno Gourdol wrote a blog post pondering whether Apple had finally gotten things right this time. He knew what the prototype looked like, its weaknesses, along with its potential."Despite the low resolution of the screen compared to what today's technology can offer, the form factor of the device, the ability to cradle it in your arms, made for a fundamentally different, more intimate, experience than a laptop," Gourdol wrote at the time."A Fundamentally Different, More Intimate, Experience"