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Your Underwear Can Have Mad Disco Cred Thanks to Todd Terje

The Norwegian producer has added skivvies to his web shop.
All photos via Todd Terje's web shop.

From granny panties and boxer briefs to disco draws: buying underwear just got more exciting thanks to Norwegian disco don Todd Terje.

Yesterday, the "Inspector Norse" producer announced the opening of his web shop, which currently stocks a small collection of items including an Olsen Records t-shirt and, for the fan who chooses to profess his, her, or their love of Terje in a more discreet manner, socks and underwear. The Olsen undies, which the website states was "designed by Bendik Kaltenborn in collaboration with Original Eskimo," are 100 percent cotton and come in three colors: pink, blue, and green. View them below; packs of two are available for $30 and change (or £25).


Terje is the latest dance artist to enter the lifestyle game, following Mija's tastefully casual collection, Made by Mija, and tropical house leader Kygo's less tropical, black-and-white Kygo Life line.

Also read up on how to dress like a DJ.