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Film, TV and Gaming Music Agency Syncsmith Adds NAAFI to Their Roster

Syncsmith is a sync agency focusing on experimental electronic music for TV, film and gaming.
Left to right: Mexican Jihad, Lao, Tomás Davo. Photo courtesy of NAAFI.

NAAFI might be coming to a television near you.

Syncsmith, an experimental electronic music sync agency working for TV, film and video games, has added Mexican collective NAAFI to their roster.

"Proud to announce we're now representing Mexico's finest @N_A_A_F_I for all things sync related," the agency tweeted.

Proud to announce we're now representing Mexico's finest — Syncsmith® (@syncsmith)February 4, 2017

Syncsmith launched in 2016 and features music from labels such as Houndstooth, Opal Tapes and Versatile Records. The agency selects music that is then utilized everywhere from feature films to video game soundtracks.

"We have hand-selected labels and artists that we personally feel have an unparalleled ethos and consistently strive to innovate," said Syncsmith co-founder Gavin Mee to Complete Music Update. "I think it's this hand-forged, relationship driven and academic approach that will help us consistently fuel our clients with enigmatic and emotive content to enhance their projects"

There's no word how N.A.A.F.I.'s music will be used for Syncsmith. In 2016, we took a deep dive into the world of NAAFI.