Blackstone, which says it will not have access to people's data, acquired the genealogy and home DNA testing company from a group of other investment firms.
Protesters also lined up outside Blackstone and New York Gov. Andrew Cuomo’s mansion.
The coordinated day of action took aim at the private equity firm Blackstone, which protesters say purposely swooped in on housing in the wake of the financial crash and is now forcing people out.
Across the globe there are signs that the world’s most powerful and unaccountable financial institutions are gaining more and more control over housing stock.
If you think we've learned anything since we last bailed out the banks and realised that people working in finance had been gambling not just with their salaries but with people's homes, savings and lives, you're wrong.