With reggaeton and dembow now firmly established on the charts, the Peruvian singer-songwriter is primed for a breakout year on the back of his debut EP, 'Exotigaz.'
Even as Bad Bunny and J Balvin cozy up to English-language acts, there’s plenty of room for others to mine the darker, druggier corners of the genre.
With a boost from Carbon Fiber labelhead Farruko, the Afro-Honduran rapper stands poised to smash the genre's color barrier.
"I Like It" is an inarguable hit, but its sample invokes a history of the industry exoticizing songs sung in Spanish. Burger King is involved somehow.
"Two days before my daughter was born, they kidnapped my husband's bodyguard. At dawn on the day she was born, we found him hanging from a bridge."
Harlem's Latin trap pioneer has long been an expert navigator of the world of celebrity-studded remixes and features, but the new video for "Pum Pum" is a reminder that he has a star power all his own.
Trap music dominates in rap right now, regardless of language, and each month Cultura explores the Latin side of hip-hop's hottest sound.