The somehow-controversial ad, which debuted more than four months ago, depicts a totally normal reaction to eating a good burger.
Impossible's doing great, but Pat Brown doesn't have such high hopes for the gazillion copycat fake meats on the horizon.
With plant-based alternatives like Impossible Burger and Beyond Burger experiencing meteoric popularity, Arby's is still banking on... more meat.
Available in selected US stores this week, the new menu item features a "bleeding" Impossible Burger patty.
30 sliders each. Five orders of fries. Five Cokes. But is it still the same in the age of the Impossible Slider?
The House of Representatives in the beef-loving state just passed a bill that could complicate the sale of meat substitutes.