Though many players of the nineties and noughties were at least as iconic as Beckham, and some more talented, ‘Golden Balls’ broke the corporate mould like no other. Here’s how he ceased to be a footballer and became a brand instead.
Despite the fact that kit launches are little more than PR stunts and the strips themselves are increasingly generic, the circus which surrounds the arrival of new kits still thrives. Why are we still interested?
While it may seem implausible now, some of the biggest clubs in England once attempted to brand their own tinnies. Accused of encouraging hooliganism and drunkenness, they were forced to back down.
The Big Six think they deserve a bigger share of the international TV revenue, but it's a shortsighted ploy that might backfire.
When Manchester United meet Ajax on Wednesday evening, it will be more than a showcase Europa League final. It will be a clash of philosophies, and one which reflects badly on the Premier League.
Despite a fairly average goal tally and only one major trophy in six years of service, Dirk Kuyt is a character who resonates with Liverpool fans and, vice versa, seems to appreciate the Scouse way of life.
Spurs fans were lit
With Atletico Madrid suffering yet more pain in Europe at the hands of intra-city rivals Real, we take a look at the worst derby streaks of all time.
While most people remember Bosnich as the cherubic goalkeeper with the stonking cocaine habit, his most controversial moment in football is often overlooked or ignored.
Given the dominance of the Manchester United side he captained, it is easy to conflate Roy Keane's aggression with his ability to motivate. But this does not mean that his brand of ultra-masculine football would work in 2017.
He was the Premier League's first genuine superstar, a man who helped to build Alex Ferguson's Manchester United empire. Few had the ability to match King Eric on the pitch.