marketing
Women Don't Need a 'Jane Walker' Campaign to Want to Drink Scotch
Apparently women, much like vampires, must be invited to join your Scotch party.
This Is How Much Marketers Know About You Based on One Facebook Like
A new study indicates that it’s incredibly easy to target ads based on users’ personality types.
There's a Scientific Reason Why You Can't Stop Eating Salted Caramel
It's called "hedonic escalation."
How a Secret Society That Brands Women Sold Empowerment
Before she was branded, former Nxivm member Sarah Edmondson thought she would change the world.
Here’s How Far Young People Go to Find Housing
Finding a place to live can be worse than finding a new job. Welcome to the world of rental résumés.
Inside Floyd Mayweather's Cryptocurrency Promotion Campaign
This company wants celebrities to be the face of cryptocurrency.
We Went Down Arcade Fire's Fake News Rabbit Hole
The band has a new album coming out this week. Hmmmm.
How buffet restaurants get their money’s worth
How buffet restaurants (and customers) get their money’s worth
McDonald’s Has Ended Its 41-Year Sponsorship of the Olympics
After the Winter Olympics in South Korea next year, the Golden Arches will no longer feed spectators and athletes at the Games.
What Does ‘MEN’ Actually Smell Like?
Hygiene products for women smell like blackberries, vanilla, or lemongrass. Products for men, on the other hand? They smell like "MEN." We asked experts what that means.