In the 45-second commercial, a burger is assembled in the most photogenic way possible, and then left to rot for the next four weeks.
“Why go to the position of trying to defend [these ingredients], if the consumer is saying, I prefer not to have that particular ingredient in my food?”
For Bulgarians, boza tastes of tradition, childhood, and the old country. For someone who hasn't been drinking it their entire life, it tastes like breadmaker slop that’s been sitting around for days.
Campbell's is getting rid of not one, but ten ingredients in its best-known soup in hopes of appealing to younger and more health-conscious customers.