Pret A Manger
Quinoa is becoming as British as the Queen’s corgis, thanks to a 28-year-old dude with a PhD in plant pathology from the Univeristy of Nottingham and a passion for the nutty grain.
"I'm all for working hard, so if you work hard I don't think the government will take the rug from under your feet."
We have a choice about what we put in our mouths, but our cravings are often driven by a social collective. Food trend expert and author of brand new book, The Tastemakers, David Sax believes we want to eat the contemporary zeitgeist.
He's filming himself having sex in every state (and Canada) in the name of art.