Move over, Hello Kitty. This cool cat is going after your crown.
Given what's happened to other childhood faves (RIP, toothy Sonic), there are a lot of ways this could go.
Sanrio takes on patriarchal office dynamics, awkward female friendships, and the cathartic power of death metal.
Merchandising icon or subversive millennial idol? Exploring the enduring appeal of Hello Kitty, from the kawaii boom of the 70s to a Frank Ocean festival headline slot.
The cute character from Japan has been seen on a growing number of cars all over the country, and nobody really understands why.