Music by VICE

Remember When Your Imagination Was Endless?

IRL Mario Kart, animated Legos, and Gene Wilder memories will give you all the feels in PermaGrin Films' new stop-motion music video.

by Beckett Mufson
01 October 2015, 1:15pm

GIF and screencap via

From the endless maelstrom of animated Lego sets to the Super Mario bedsheets, it doesn't get much more nostalgic than the music video for this cover of "Imagination" from the classic 1971 film Willy Wonka and the Chocolate Factory, itself an adaptation of Roald Dahl's 1964 childhood favorite, Charlie and the Chocolate Factory. That's a lot of reminiscence to pack into a four-minute video, but doesn't scratch the surface of PermaGrin Films director Marc Donahue's cave-dive into the pop culture that shaped a good chunk of America's current workforce.  

"As children, we viewed the world through the lenses of our imaginations," creative producer Roth Rind tells The Creators Project. "The carpet became lava, the shadows formed monsters, the family minivan was a spaceship. But the older we got, the more reality set in, and soon we forgot the magic our minds could create. We invite you to step back into your childhood and take a look through the lens once again. PermaGrin Films presents 'Imagination.'"

We could go into deep descriptions about how awesome the live-action Mario Kart is, or how our hearts melted at the Where the Wild Things Are reenactment—or we could just let you watch the video.

Download the cover of "Imagination" by Jordan Corey on Soundcloud. Check out the meticulous making-of the music video here, and stay up to date with PermaGrin Films' work on their website.

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stop motion
music video
where the wild things are
jordan corey