Many people know what it’s like to drive a car, but few have ever played one. Attendees of the Future Forward events in New York, Chicago, and LA, however, got the chance to do just that, when they took a seat behind the Prius Piano. The multisensory installation transformed notes on a keyboard into visual data that travels along the angles of the all-new Prius. Each touch of a key triggers an LED light, creating waves of rainbow-coloured illumination, directly responding to the notes being played.
Dozens of partygoers took a seat behind the keyboard to create their own multimedia performance, no musical training—nor driver’s license—required. As each press of a piano key sends light shimmering over the body of the vehicle the piano, then turns the music played by each person into a visual experience.
The car-instrument was designed by New York-based production studio Unit 9, which has created several other artistically enhanced cars as installations. These have included a Prius Sense Room using lasers, through which dancer Renee Kester navigated. Another was a piano that released coloured smoke when played.
In the Prius Piano, instrument, player, and vehicle are interconnected, demonstrating how responsive a car can be to its surrounding environment and the individual behind the wheel (or piano).
To learn more about Unit 9, click here.