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Music

GUM's New Video Looks Like It Took Years to Make

Tame Impala's Jay Watson delivers weirdo alien stop-motion (and some pretty great psych pop) on "The Blue Marble"

Did you ever make stop-motion videos in primary school? That shit is hard. You have to be good at making things with clay and you have to be okay with ruining said clay models in order to actually make a good video. And then you need to have the patience to actually make the damn thing, which takes about 20 hours for like, a four second video. It's very hard and not at all fun, and sure, you have a video at the end of the process, but let's be honest, the video will probably be bad. In short: Stop-motion videos probably aren't worth it!

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Probably aren't worth it. The new video from GUM (Jay Watson from Pond and Tame Impala) is a stop-motion masterpiece. Directed by Alex McLaren from School Damage/ORB/The Murlocs, "The Blue Marble" is a beautifully weird astral trip, complete with aliens, weird flowers and just about every colour on the spectrum. It's an impressive piece of work that took them two months to complete (although I would have easily believed them if they said it took two years.) The song itself is a jam, too: Watson's music has always skewed towards more of a pop angle, and "The Blue Marble" goes down a treat.

"The Blue Marble" is taken from GUM's new album The Underdog, out April 6th.