Wow, little did we know when we decided to drop some science on the Yes Men's half-assed New York Times prank it would actually be pre-science that wound up shattered on the ground. This morning Is Greater Than ran an interview with one of the original participants in the Times hoax who walked out of the project when she realized the whole thing was becoming more about getting the Yes Men's face on TV again than making any sort of coherent point about the New York Times, corporate control of mainstream press, or the war in Iraq. She makes some good points we wish we'd thought of yesterday, like how activists are so consumed with getting media attention for their cause they start tailoring it to be more marketable, and how, at the end of the day, groups like the Yes Men are more interested with establishing the equity of their own brand (thankfully we were able to slide a mention of those asinine "brandless" sneakers Adbusters sells into the comments but believe-you-us are we kicking ourselves for leaving them out in the first place).Anyways, Gawker tried to play off her concerns with the project like it was all a bunch of SDS-style internecine leftist bickering, but we don't really see how statements like this qualify as nitpicking over ideological minutiae:"We already know the media is a broken system and will never get our stories right because it only tells the part of the story that sells, so is it even worth our while to try to get attention from a broken media? Even this project--that aimed to question the legitmacy of the New York Times--was measured in media appearances."Not exactly the RYM versus the RYM II.