So, turns out that Seth Rogen and the Lonely Island crew are working on a movie about a music festival going to shit. Talk about serendipitous timing, given they couldn't ask for a better marketing campaign than the dumpster fire that was the Fyre music festival.
"This seems like a good time to mention the movie we are making with [the Lonely Island] about a music festival that goes HORRIBLY WRONG," Rogen tweeted.
The Lonely Island followed up with a tweet in which they jokingly said they were thinking about suing the people behind the festival.
For the few people uninitiated into the glory that is the Fyre Festival here's a little catch up: The festival was sold as a "luxury" music festival for loaded young people—one where they could mix with "influencers" and models. It was co-founded by Ja Rule and Billy McFarland. When some peeps showed up early to the festival they found not luxury but an complete and utter shitshow.
The tents weren't fully constructed, garbage was everywhere, there were apparently sharks off the coast, and, among other things, the exquisite culinary experience they were promised turned out to be a salad and some bread with cheese thrown on top. The festival goers went to Twitter to express their horror with the event and the internet, overdosing on rich kid schadenfreude, had a heyday.
As for Rogen's movie, the details remain scarce but it's going to be an uphill battle to write anything funnier than rich millennials 'gramming their bread and cheese plates.
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