Fashion Photographs Turn Subversive With Neon Censors

Beautiful models get blindsided with bright lights in an artist's quest for meaning.

|
Jul 17 2016, 11:55am

Images courtesy the artist and Javier Martin Art Studio

Neon incandescent lights streak across monochromatic images that appear ripped from the pages of fashion editorials. The placement of the bright light and flash of colour is placed repeatedly right over the subject’s eyes. Javier Martin, the mind behind Blindness Light, intentionally places formations of colour in this exact point of location where people reveal their vulnerabilities—in the eyes. The series harnesses elements of Pop art by appropriating advertising materials to shine a critical light on media. The works examine the fashion industry's influence on beauty standards.

Martin photographs his own models and turns the portraits into a 2-D portrait with the neon light overlay. He details his process and development of the Blindness Light series, saying, “I’ve been working with the blindness concept for 10 years, and it’s constantly evolving. I like to play with perceptions in my art, combining different elements to make people question themselves and the world that we live in. I like to play with perceptions and the contraposition between what is visually perceived and how you interpret the message. It intrigues me how each person takes different meaning in the same piece of art.”

To see more from the series Blindness Light, visit Javier Martin's studio website, here.

Related:

How to Subvert the Art World and Get Away with It

Siberian Photograph Turns Low Budgets Into Fashion Dreams

Fashion Designers Imagine a Future Full of Coded Couture

More VICE
Vice Channels