Scroll through Youtube long enough, and you'll find some absolute gems.
Perhaps none will be more bizarre or entertaining than this video of Oklahoma City Thunder's 'Stache Bros' Steven Adams and Enes Kanter promoting teammate Russell Westbrook's MVP credentials. Undated (but recently tweeted - as below - by Enes Kanter), it appears to have been made by OKC's PR team - and looks custom made to go viral.
The pair of big men sit on comfy chairs in front of a roaring fire, smoking pretend pipes. Around them are pictures of themselves and famous people with facial furniture such as film star Tom Selleck.
"Enes," the cult-hero Kiwi ponders as the video opens. "What's the one thing we love more than our mustaches?"
"Puppies?" Kanter asks. Adams declines the answer. "[But] you know we love puppies."
"No," Adams repeats. The Turk then wonders, aloud, if the answer is the classic rom-com 'The Notebook' or Trees, but Adams seems non-plussed.
"I don't even know who you are anymore, mate," the Kiwi says, before explaining.
"Of course, the only thing we love more than our mustaches is our leader, our hero, our fashion icon, our king of the prairie. Russell Westbrook."
"Nick," Kanter pipes up with, as a dozing Thunder veteran Nick Collison rolls into view. "Roll the video."
He does, and a highlights reel of Westbrook in action plays to crowd chants of 'MVP, MVP, MVP.'
Wow. That's all we can say, as well as: this needs to be viewed far, far, far more times.