Since it was first introduced in 1978 by artist Gilbert Baker, the rainbow Pride flag has served as a rallying call and symbol of unity for the LGBTQ+ community around the world. Last week, #MoreColorMorePride, a campaign launched by the city of Philadelphia's Office of LGBT Affairs, unveiled a reimagined Pride flag with brown and black stripes to better include queer people of color. The new flag was created by a PR and advertising agency in Philly called Tierney. #MoreColorMorePride worked with Tierney and the City to roll out the new flag in time for this year's Pride Week.
"It may seem like a small step But together we can make big strides toward a truly inclusive community," the campaign reads. News of the new pride flag comes just as the LGBT activist group, Care 2, launches their campaign to petition Mayor of New York City, Bill de Blasio, to install permanent rainbow colored crosswalks like the ones that went up during last year Pride Parade on 36th Street and 5th Avenue and on Christopher Street near the Stonewall Inn.
Learn more about the new pride flag, here.