Call Your Brother a Potato in Liam Gallagher’s New Adidas Sneakers
The perfect footwear choice for sibling drama and not reuniting Oasis.
Adidas Is Turning Ocean Plastic Into Footwear
A design-conscious solution to a serious environmental problem.
Pharrell Has Divulged the Secret to His Perfect Skin
The interview we have all been waiting for, from the man who ages backwards.
Why Is Casual Culture Still Relevant In Football and Fashion?
Whether on social media, fan forums or niche online clothing outlets, the look and lifestyle of the football casual still appeals to many people. So why is this decades-old phenomenon still relevant?
Why Are People So Obsessed With New Football Kits?
Despite the fact that kit launches are little more than PR stunts and the strips themselves are increasingly generic, the circus which surrounds the arrival of new kits still thrives. Why are we still interested?
A Guide to Bum Bags for Idiots Who Missed Out
Nike was for the train station loiterers, Louis Vuitton for the bikies.
The Nazi Sibling Rivalry That Divided a Town and Created Modern Sportswear
By creating Adidas and Puma, the Dassler Brothers divided both their families and their home town, all while changing sports forever.
Ari Marcopoulos on Death, Zines, and Decades Documenting New York City Skateboarding
New York’s Aight' if you’re snapping NYC’s next generation of skate icons.
Big Brands Are Reimagined as Weapons of Destruction
See what your favorite company looks like as a missile.
The Yeezy Season 4 Livestream Is Happening Now
Let's see what happens.
Your Birthday Party Will Never Be as Good as Stormzy’s Birthday Party
Exclusive Adidas merch, endless burgers, and a cake the size of a small island...
corporate coups in international football
When It Comes To International Football, Is Nike’s Corporate Dominance Starting To Show?
The sportswear behemoth dominated the Euro 2016 and Copa America finals this summer and, for the moment at least, looks to have a lead role on the international stage.
UK Sports Staff