Carlsberg's New Ad Strategy Is to Acknowledge that Its Beer Isn't Great
The company recently promoted a tweet that compared Carlsberg to “drinking the bath water that your nan died in.”
The Dark Reality of Being a Brand Influencer
Aspirational content, akin to thousand-dollar "Vogue" spreads or "Travel & Leisure" editorials, bank on creating a sense of fantasy—however the actual return is low for most users.
This Grandma Makes Thousands of Dollars Selling Moose Turds as Art
Behold the marketing genius of Maine's Mary Winchenbach, a miracle worker who built a thriving business out of poo and puns.
Why I Joined a Secret Society That Branded Me
A former member of a Nxivm women's group responds to those who called her blind and stupid for submitting to mutilation.
The Failure of Lady Gaga's Patriotic Rebrand
Now that we've had time to live with Lady Gaga's all American persona, can we all agree the pivot wasn't the best career decision?
Twenty-Five Years Ago, the NFL and Marvel Created 'NFL SuperPro'—and It Sucked
25 years ago, the NFL and Marvel Comics partnered to create NFL SuperPro, one of the lamest comic book heroes ever. There will never be another, and that's a drag.
Meet the Kinky Couples Who Get Turned on by Tattooing Each Other
Not satisfied with leaving bruises or marks from wrist restraints, some members of the BDSM community are breaking out the tattoo equipment.
Sophie Saint Thomas
The Greatest Things Of All Time
We Reimagined the Logos of Your Favorite Bands
More than ever, success in the music biz requires a savvy sense of branding, so we tweaked some band logos to be more suited for the era at hand.
A Brief History of the Red Solo Cup, Everyone's Favourite Party Staple
How did a simple plastic drinking receptacle achieve pop culture ubiquity?
Airbnb's "Stolen" Logo: Successful Design Isn't Always Original, and That's OK
Designers hit back at Spencer Chen’s unoriginal "Nothing is original" tweet.
DJ Khaled Made Mother's Day T-Shirts
Move over, Hallmark.
Michael Scott Barron
Watching Kobe Bryant's Strange, Honest, Perfectly Fitting Last Game
Kobe Bryant went out on his own terms, just as he was always going to. That last ride was as electric and as thrilling, and as stilted, as Kobe himself.