Branding

beer

Carlsberg's New Ad Strategy Is to Acknowledge that Its Beer Isn't Great

The company recently promoted a tweet that compared Carlsberg to “drinking the bath water that your nan died in.”
Bettina Makalintal
4.23.19
influencers

The Dark Reality of Being a Brand Influencer

Aspirational content, akin to thousand-dollar "Vogue" spreads or "Travel & Leisure" editorials, bank on creating a sense of fantasy—however the actual return is low for most users.
Shamira Ibrahim
3.4.19
Culture

This Grandma Makes Thousands of Dollars Selling Moose Turds as Art

Behold the marketing genius of Maine's Mary Winchenbach, a miracle worker who built a thriving business out of poo and puns.
Beckett Mufson
10.6.18
secret societies

Why I Joined a Secret Society That Branded Me

A former member of a Nxivm women's group responds to those who called her blind and stupid for submitting to mutilation.
Sarah Edmondson
11.6.17
Op-Eds

The Failure of Lady Gaga's Patriotic Rebrand

Now that we've had time to live with Lady Gaga's all American persona, can we all agree the pivot wasn't the best career decision?
Kat George
3.29.17
NFL

Twenty-Five Years Ago, the NFL and Marvel Created 'NFL SuperPro'—and It Sucked

25 years ago, the NFL and Marvel Comics partnered to create NFL SuperPro, one of the lamest comic book heroes ever. There will never be another, and that's a drag.
Alex Wong
9.21.16
Stuff

Meet the Kinky Couples Who Get Turned on by Tattooing Each Other

Not satisfied with leaving bruises or marks from wrist restraints, some members of the BDSM community are breaking out the tattoo equipment.
Sophie Saint Thomas
8.29.16
The Greatest Things Of All Time

We Reimagined the Logos of Your Favorite Bands

More than ever, success in the music biz requires a savvy sense of branding, so we tweaked some band logos to be more suited for the era at hand.
Kyle Kramer
8.2.16
Features

A Brief History of the Red Solo Cup, Everyone's Favourite Party Staple

How did a simple plastic drinking receptacle achieve pop culture ubiquity?
Calum Marsh
6.19.16
Art

Airbnb's "Stolen" Logo: Successful Design Isn't Always Original, and That's OK

Designers hit back at Spencer Chen’s unoriginal "Nothing is original" tweet.
Catherine Chapman
5.14.16
DJ Khaled

DJ Khaled Made Mother's Day T-Shirts

Move over, Hallmark.
Michael Scott Barron
5.9.16
Kobe Bryant

Watching Kobe Bryant's Strange, Honest, Perfectly Fitting Last Game

Kobe Bryant went out on his own terms, just as he was always going to. That last ride was as electric and as thrilling, and as stilted, as Kobe himself.
Robert O'Connell
4.14.16
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