Not only are India’s top skin-whitening brands removing the word ‘fair’ from products or discontinuing them, even matrimonial websites are doing away with skin colour filters.
Johnson & Johnson Pulled Whitening Creams off Shelves in Asia. But Can That Dent a Multi-Billion-Dollar Industry?
It remains to be seen whether one US-based company can make waves of change in the hyper-competitive market—not to mention in societies that have striven toward whiteness for centuries.
Skin-lightening cosmetics are in the spotlight once again after a California woman's hospitalization.