natasha bedingfield


Brands and Celebrities Have Taken Control of 'Cool' and Left True Innovators in the Lurch

It seems almost anybody, or any brand, can suddenly reboot themselves as a swagged-out standard bearer of cool.


Is This the Worst Attempt at Viral Marketing Ever?

Brought to you by Ashton Kutcher, Heidi Klum, Bruno Mars, and Natasha Bedingfield.