rhetoric
How Anti-Abortion Language Shapes Pro-Choice Advocacy
The anti-abortion camp coined many of the words we use to talk about abortion, leaving our understanding of the practice shaped by an inherent bias against it.
Cancer Is Not a War
"We don't speak of a person’s glorious fight with arthritis or epic battle against high blood pressure."
How to Persuade Someone to Become an Organ Donor
A short video more than quintupled signups for one organization.
How to Seem Witty Even if You're Not
Relax, introverts: Crafting a comeback shouldn't induce anxiety.
How to talk like a populist
Criticism of the elite and references to “the people" are common in populist rhetoric. But whether a populist leader champions liberal or conservative policies, the key is to be consistent.
How to Recover From a Major Screwup
A persuasion expert shows you how to apologize—without having to say you're sorry.
Are Trump's "unfiltered" remarks actually meticulously crafted propaganda? We asked a speech expert
“Its called bullshit and the art of crap-detecting and that is the essence of what we ought to be doing.”
Trump TV Is One Step Closer to Becoming a Reality
The Republican nominee's son-in-law, Jared Kushner, reportedly met with a media startup investor to discuss the possibility of creating a Trump news network.
Sean Hannity and the Art of Selling a Mirage
Hannity is an inoffensive looking Trojan horse filled with rancid opinions, making his way to the stage next to presidential candidates.