Dudes Helping Dudes is a closed group where men can begin to articulate their emotions, one Facebook post at a time.
Apparently the modern man cries in public three times more than his father did, so we spoke to a few of them about blubbering.
Wouldn't it be useful to have a manual on how to deal with those in mourning? After her mother died, Annie Broadbent went and wrote one.
Men are three times more likely to take their own lives than women in the UK, but until they address their inability to open up, they'll continue to die.