Whether on social media, fan forums or niche online clothing outlets, the look and lifestyle of the football casual still appeals to many people. So why is this decades-old phenomenon still relevant?
Why do people dedicate so much time and energy to a pair of trainers?
Lebemann is a casual from Switzerland. For a typical dust up, he would be dressed in clothes from Stone Island, Lacoste, and a few chosen others. In his first column for VICE Sports, he explains how he came to embrace this way of life.