the internet


The New ASMR Trend Is Being Extremely Normal

YouTube videos like Amy’s Essex Beauty Salon​ or Charming English Shoe Cleaner celebrate the whispery, tingly goodness of everyday experiences.


The Secret Lives of Astrologers

How do they do it? What does their day look like? We spoke to some of today’s most well known astrologers to find out.


Caroline Calloway and the Gossip Sites Built to Bitch About Influencers

Sites like Reddit's Blogsnark are full of "anti-fans", who know all there is to know about their chosen influencer – and don't like any of it one bit.


The Full Story of That Viral AI Face App

We spoke to one of the creators of "ImageNet Roulette" to find out why exactly they created it.


People Are Poking Holes in Influencer Tactics – What Comes Next?

After some big 'gotcha' press stories ran this summer, I went to an "influencer festival" to see how the industry may respond.


The Bizarre Phenomenon of Subliminal YouTube Videos

Millions of people think watching "subliminals" will make them grow taller and manifest money, but some say YouTubers are hiding dark messages in their videos.


On Reddit's 'Am I the Asshole?' This Is Who Decides If You're the Asshole

We surveyed 15,000 of the subreddit's users, to find out who exactly is deciding what's right and what's wrong.


Badger, Badger, Mushroom: Remembering 'Random' Humour of the 2000s

We wouldn't have TikTok without Newgrounds, Charlie the Unicorn, Salad Fingers and so much of what made online humour absurd and addictive.


Massive BBQ Planned Next to Home of Vegan Who Sued Neighbors Over Meat Smells

More than 4,000 people have responded to the Facebook event saying that they'll be attending, and another 10,000+ say that they're interested.


Jia Tolentino Wants You To Be More Chill Online

We spoke to the 'Trick Mirror' author about the internet, monetised feminism and the ways we kid ourselves in 2019.


'Feral Hogs' Was Made for Weird Twitter

An unwitting tweet about "30-50 feral hogs" felt destined to go viral. But why?


Remembering Instagram Before the Influencers

Artists like Audrey Wollen, Alexandra Marzella and Arvida Bystrom moved to Instagram from Tumblr in the early 2010s. But the past few years have seen the platform shift.